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The microsite was set up like a dating agency, complete with bored receptionist. Mousing over the bowl of candy hearts revealed sweet messages.
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The tabletop photo served up for your “date” with Studio 8 was determined by the favorite food selected in the compatibility test.
We delivered product benefits based on work-related questions.
Actors representing different types of users were filmed against green screen then added to the room. Clicking on each would prompt them to tell their Studio 8 love story.
We garnered user generated content by inviting visitors to submit videos telling why Studio 8 is a perfect match for them.
A magazine in the waiting room explained how we used Studio 8 to create the microsite, and hinted at hidden Easter eggs.
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