ATLASSIAN’S JIRA SOFTWARE
Atlassian wanted to relaunch next-gen Jira in a way that was as bold as the reimagined project management product itself. So, I wrote a manifesto to inspire our thinking—New in Jira—based on the insight that everything new starts somewhere, and that start is often in software…in a ticket in Jira.
I concepted and wrote video ads to rise above features and instead speak to the promise of what the product enables, inspiring teams to build their own extraordinary New. We also created a fully integrated campaign of digital ads, social ads, and OOH billboards.